User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.

Formulate a Problem Statement

If, for example, your car was making an uncanny noise, and you went to a mechanic, he would start the car, take it for a short run, see where the sound was coming from, and based on these observations let you know of an ideal repair that would solve the problem. 

Similarly, when your customers or a focus group report an issue with your app or website, you would locate the issue, understand the underlying cause for the same, and offer a probable solution for it. 

This is what is known as formulating a problem statement, wherein one understands the problem, analyses one or more reasons that may be causing it, and based on their experience, offer a possible resolution.

Derive Methodical Empathy

In order to ensure that the problem statement is comprehensive, UX designers will need to empathise with the users. A great way to do so is by using the 5 Ws viz.  Who, What, When, Where and Why! 

1. Who is experiencing the problem? 

2. What is the problem? 

3. When does the problem occur? 

4. Where is the problem? 

5. Why does this problem exist?

Ask Why?

After the 5 Ws comes the 5 Whys. Since the primary answer of a respondent can often be superficial, it is essential to dig deeper by asking more questions revolving around the “why”. 

Conduct Empathetic Research

Although we previously discussed the importance of market research, it's crucial to understand that merely gathering raw data or relying solely on numbers falls short. Keep in mind that UX revolves around delivering meaningful and pertinent experiences to users, with the user being the central focus. Consequently, the data derived from research must be transformed into something that is compelling and enlightening for designers, shedding light on the true needs of the user. The ultimate objective is to devise a solution that addresses a need the user may not have even been aware of.

Communicate the Problem Well

After the problem has become evident through the steps we've previously discussed, the next phase revolves around effective and straightforward communication. Everyone engaged in UX design should have a clear, easily comprehensible understanding of the problem. This ensures that they can actively participate in finding a solution.

Solve The Problem

As straightforward as this stage may seem, some crucial aspects might not immediately come to mind. To kick things off, it's essential to develop a rapid prototype. Following that, rigorous testing of the prototype should take place. Subsequently, conducting usability tests with a selected focus group or end users is vital to evaluate whether the proposed solution is validated or not.

In 2digitinnovations we always follow all the steps that are used to solve UX problem we follow all the steps that are Discussed above.  Elevate User Experiences, Inspire Customer Connections. Checkout Our work at Behance, Dribbble, Pintrest some of our sample work of the UI UX showcase there If you like it please contact us for build one for you.